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Rice Bran Oil – Heart-friendly Oil

by Our Corresspondent - Jan 31, 2023
Rice Bran Oil – Heart-friendly Oil, News, KonexioNetwork.com

In daily life, we chase our dreams and want to acquire more wealth, power, and prestige. In the process, we take a lot of stress, ignore our health, compromise on exercise, sleep, and munch on a lot of snacks and other junk food. This is a sure-shot recipe for obesity, diabetes, heart ailments, and other diseases. What do we do to keep ourselves healthy.

Healthy Activities for a healthy Life? The food we eat affects our weight, hormones, and the health of our organs. Eating the right food can greatly reduce the risk of heart disease and stroke. Make a habit of consuming whole-grain food & eating more fresh fruits and vegetables. Which are high in fibers, vitamins, minerals, and complex carbohydrates that are good for our health. A small quantity of fat also needs to be a part of the diet. The use of oils like rice bran oil that has monounsaturated fats & γ-oryzanol might be beneficial for us.

Origin of Rice Bran oil

Rice bran is a golden reddish cuticle obtained after the removal of the husk and a by-product obtained during rice milling operation during polishing of the rice. Rice bran oil is the oil extracted from the germ and inner husk of rice. A medically significant component of the oil is the antioxidant γ-oryzanol which was shown as an active constituent improving blood cholesterol by reducing total plasma cholesterol and triglycerides, by increasing the proportion of good cholesterol (HDL).

Physically Refined Rice Bran Oil is generally golden yellow in colour. It is refined through steam distillation process which preserves all the essential nutrients. It has 10000+ ppm Oryzanol which reduces Bad Cholesterol (LDL); and maintains Good Cholesterol (HDL) to make you and your loved ones feel good and stay Heart Healthy.

Why use Rice Bran Oil particularly in Indian Households

Freedom Rice bran oil, which has 10,000+ ppm Oryzanol acts as a natural antioxidant and hence keep's your body cholesterol levels under check. The unique antioxidant Oryzanol in rice bran oil makes it better than all other kinds of edible oils. It helps in lowering the cholesterol levels in the blood and reducing cholesterol synthesis in the liver thereby increasing cholesterol elimination and decreasing cholesterol absorption and providing daily defense against cholesterol. It promotes overall cardiovascular health. It has also been recommended by World Health Organization (WHO) as an effective choice to keep body cholesterol under control.

It has a high smoking point thereby it remains stable even when cooking at high temperatures, making it suitable for deep frying. This makes it a ‘must-have’ in every Indian kitchen. Some of the other, so-called healthy oils are unstable at high temperatures and suitable only for dressings and become inappropriate for Indian Households. The high amounts of vitamin E, cholesterol-lowering abilities, and ideal fatty acid balance make rice bran oil a healthy food choice.

Heart attack is an epidemic in our country:
  • Over 3 Crore people are suffering from  heart disease
  • More than 3 Lakh new cases of Heart Attack reported every year.
  • The main reason for this is the Deposition of Fat in the coronary artery.
  • The main culprits are the diet and habits of the people.


The diet, mostly the oil consumed should have low saturated fats and high PUFA & MUFA content as it helps in staying heart healthy. Rice Bran Oil fits the bill and therefore must be used for good heart health

Moreover “The active constituents in the Rice Bran Oil (Gamma oryzanol and Vitamin E) improve blood cholesterol by reducing total plasma cholesterol and triglycerides, and increase the proportion of HDL (good) cholesterol. Moreover, Food cooked in Rice Bran Oil absorbs up to 20% less oil, resulting in reduced calories, lighter tasting, and enhanced flavor and palatability as it sticks less to the food and the tongue. Thus, less absorption of fat helps in reducing weight. In addition, Oryzanol helps fight ‘metabolic syndrome’, a leading cause of obesity, hypertension, diabetes and heart disease”, said Dr. Shalini P Reddy, MD, FRCA Columbus Ohio, USA.

Mr. P Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, "According to experts, if people maintain a healthy lifestyle, eat right, drink at least 2 liters of water, avoid bad habits like smoking, regularly monitor and control diabetes, hypertension, obesity, and Cholesterol levels and choose a healthy oil like Rice Bran Oil, they are likely to stay healthy and safe. It is our constant endeavour to introduce products that are good, convenient, and healthier for our customers. Freedom Physically Refined Rice Bran Oil contains an ideal quantity of Oryzanol ie. 10000+ ppm therefore we request people to #SwitchtoFreedom and #ChangeForTheBetter and stay healthy with #ricebranoil.”.