Mumbai : Tata Passenger Electric Mobility Ltd., known as the pioneer of electric vehicle (EV) revolution in India, (TPEM) has signed a non-binding MoU with Shell India Markets Private Limited (SIMPL) to set up public charging stations across India. Under this collaboration, chargers will be installed at fuel stations frequently visited by Tata EV owners, leveraging Shell's extensive fuel station network and TPEM's knowledge of over 1.4 lakh Tata EVs plying on Indian roads . Also , both the companies will work towards providing a high-quality charging experience.
In an effort to improve the experience of EV owners across India, this agreement between TPEM and Shell India Markets Private Limited (SIMPL) aims to encourage more people in the country to adopt electric vehicles through collaboration between the two companies. Both these companies are also trying to introduce convenient payment systems and loyalty programs , which will greatly add value to TPEM's customers.
TPEM is the market leader in EVs in India , with 71 percent market share in electric passenger vehicles with four products in its portfolio. From launching its first EV exclusive store in Gurugram to working with various charge point operators to expand charging infrastructure in India, TPEM has led the emergence of the EV ecosystem in the country.
Shell EV recharge locations offer reliable and ultra-fast charging with 98 percent to 99 percent charger uptime. These locations also offer fresh food and beverage options along with convenient retail. All of these elements help make the overall customer experience more exciting and provide added value and convenience.
Tata Passenger Electric Mobility Ltd. expressing opinion about this cooperation. And Balaje Rajan, Chief Strategy Officer, Tata Motors Passenger Vehicles Ltd. said , “ We are delighted to partner with Shell as part of our efforts towards open collaboration to advance the EV ecosystem in India. Through this collaboration, we intend to enhance our existing charging infrastructure , particularly important to accelerate the adoption of EVs in the country as the consumer base continues to grow. Combining Shell's unique customer experience with TPEM's deep understanding of EV usage, this strategic collaboration is sure to revolutionize charging practices in India , resulting in accelerating EV adoption in the country. ''
Commenting on the collaboration , Sanjay Varki, Director, Shell India Markets Private Limited said , “Shell is committed to taking the EV charging experience to new heights by providing integrated solutions that prioritize convenience , safety and sustainability. Our highly dynamic and reliable chargers, along with our commitment to using 100 percent certified renewable sources, ensure that customers enjoy a sustainable, hassle-free and efficient charging experience. Tata Passenger Electric Mobility Ltd. Our strategic collaboration with is intended to drive greater adoption of electric vehicles in the country by leveraging digital integration and consumer-centric initiatives. ''
Research around the world has shown that widespread and convenient charging infrastructure is essential to drive EV adoption . Similarly, growth in charging infrastructure will also result in wider EV adoption . In order to achieve this, this collaboration between the two leading companies will be crucial in the next phase of EV growth in India .