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How to grow your business using digital content marketing

by Prabhakar Tiwari (CMO, Angel Broking)
Feb 02, 2021
How to grow your business using digital content marketing, Knowledge, KonexioNetwork.com

With the internet becoming an integral part of our lives, all big and small businesses are shifting their bases over the same. The primary reason why businesses are going digital is a shift in the consumption pattern amongst the buyers. The majority of the people today are consuming the content digitally, which is not only influencing their purchase decisions but also serving as an avenue to convert demand as and when it emerges. Hence, digital content marketing is the way for organizations to go forward and scale up their sales.

It is essential for firms to establish a strong digital content marketing strategy to secure their revenues. In the current times, when the world is adopting digital tools and technologies at a massive scale, it has become easier for organizations to expand their business online and augment their revenue streams. It is therefore vital to understand the different ways in which digital marketing can be used to help you grow your business.

New Beginnings: How digital content marketing helps grow business?

Digital marketing strategies, irrespective of the size of the business, can help in reap better profits by opening up a broader market. The only key to become successful with digital marketing strategies is to find out what works best for you depending on the nature of your business and the risks involved. Here are some of the digital marketing solutions that organizations can try to scale up their sales and revenue using content.

  • Social Media Marketing: Social Media Marketing is becoming one of the fastest-growing and most effective tools for engaging all audiences. A majority of the buyers today are present on more than one social media platform and are spending a considerable amount of time connecting and catching up with people. The in-app purchases conducted via social media platforms are also gaining traction including shoppable videos and pics. Hence, it is important to leverage social media platforms to build a brand identity amongst your target audiences with innovative use of content. Businesses today need to be present on popular social media platforms and at least across Facebook and Instagram.
  • Using Influencer Marketing: Trust is the key when talking about word of mouth. Thus, gaining consumer’s trust is essential to create brand loyalty and long-lasting relationships. One of the fastest-growing ways of gaining consumer trust is by plugging your messaging into an influencer’s content and market your products/services. Influencer marketing is one of the most popular digital marketing strategies to enhance social media presence, building customer loyalty, expanding your reach, identifying relevant leads and markets, and generating a higher return on your investments.
  • Using Google Ads: Do you know that more than three-fourths of internet traffic originates from a Google search? This is why Google Ads remain one of the oldest yet most effective ways of increasing revenue through digital marketing. If done right, Google Search Ads and Display ads are not only rich in terms of value, but also one of the most versatile resources of digital marketing. The platform can be used to run customized ads based on various useful parameters that are essential for your product/service. Furthermore, Google’s dashboard shares in-depth data, which can then be used to ace your digital marketing game. You can also try YouTube Search ads.
  • Content Optimization: Optimizing the content on your website is of prime importance if you are willing to build your presence online. Your website creates the first impression amongst your buyers. If you are able to gauge the interest of people with a compelling advertisement, a website with optimized content will ensure that their journey across different phases of the marketing funnel remains seamless. Thus, it directly affects your conversion rate and hence, your top line and bottom line.
  • UX Oriented Content: Content optimization is of little significance if you don’t have a great user experience, to begin with. Your website needs to be fast, responsive, intuitive, and visually presentable. A UX-oriented design ensures the same. Furthermore, it ensures your content is well aligned for mobile devices as well. Your content should be consumable across different platforms, which in turn, offers a more fluid user experience and better conversion rate.
  • Social Media Ads: Social Media Ads help you in reaching the targeted audience and thus are the best way to promote the growth of your business. Social media ads help in attaining a better engagement with the potential customer, thereby bringing prospective customers directly to the hub of your all content marketing activities.

Digital content marketing is a powerful avenue for any marketer to support the growth of the business. When used appropriately, digital marketing strategies can result in exponentially increasing revenue and in building long-lasting relationships with the customers.